Consumer adoption of plant-based meat substitutes: A network of social
This research aimed to understand the consumption practices of plant-based meat substitutes (PBMS). Semi-structured in-depth interviews were conducted with consumers and Social Practice Theory (SPT) was adopted as the theoretical framework to explore emerging themes relating to consumer practices. Findings indicate that consumers engage in a
Consumer insights & research reports | Alternative proteins | GFI
It also outlines three key strategies for accelerating plant-based meat adoption: Developing products that meet the needs of the target segment. Designing the choice environment to make selection easier. Designing messages to change consumption behavior. View the strategies Working paper series on consumer adoption of plant-based meat
Plant-based and cultivated meat innovation | GFI
Plant-based and cultivated meat innovation | GFI
Growing demand for plant-based proteins - NIQ - NielsenIQ
Trends powering plant-based protein growth. Grocery sales of plant-based foods that directly replace animal products grew 12.1% to $1.3 billion in the 52 weeks ending July 31, 2025, and 53% over the last two years. Sales of meat alternatives jumped 11% during this time to $922.2 million.
Consumer Acceptance of Plant-Based Meat
The results imply that established consumer behavior has complex socio-economic implications for the adoption of plant-based meat substitutes. Plant-based meat was consistently rated...
- How can we accelerate the adoption of plant-based meat?
- ions for food choice and how these differ by consumer segment. Then we recommend three strategies for accelerating adoption of plant-based meat: (1) developing products that meet the needs of the target segment, (2) designing the choice environment to make selection easi
- Are there any working papers on consumer adoption of plant-based meat?
- five working papers on consumer adoption of plant-based meat. More detail on each of these recommendations, as well as the literature that underlies them, is available in the origina working paper series on plant-based meat cons mer adoption: Szejda, K., Urbanovich, T., & Wilks, M. (2019). Accelerating consumer adoption of pl
- Does established consumer behavior influence the adoption of plant-based meat substitutes?
- The results imply that established consumer behavior has complex socio-economic implications for the adoption of plant-based meat substitutes. Plant-based meat was consistently rated more favorably than other meat substitute products, but sensory and nutritional implications still exist.
- How to increase the rate of plant-based meat adoption?
- strategies to increase the rate of plant-based meat adoption. These strategies include recommendati s on product development, choice architecture, and messaging. The strongest motivations for general food choice ar those that relate to consumers’ immediate needs and wants. These are known as foundational drivers and c
- Do consumers adopt plant-based meat substitutes within a wider network of practices?
- SPT is therefore a useful tool of exploring individual practices and their position in wider networks of practices, as highlighted in the present study. Thus, revealing the position of consumer adoption of plant-based meat substitutes within a wider network of meat- and plant-based, and general cooking practices.
- Do plant-based meat products meet consumer expectations?
- number of years but has reached a critical inflection point. Provided that plant-based meat products meet consumers’ desired product expectations and are marketed effectively, they hold tremendous potential to meet a growi
