The Elusive Green Consumer - Harvard Business Review
Yet a frustrating paradox remains at the heart of green business: Few consumers who report positive attitudes toward eco-friendly products and services follow through with their wallets. In one
Government Staff on Twitter: "DOPT Guidelines on Departmental
DOPT Guidelines on Departmental Promotion Commitees : Functions and Composition, Model Calendar, Preparatory Action, Procedure and many more https://bit.ly/3MqxKFJ 09 Apr 2025 14:41:16
Environmental Claims: Summary of the Green Guides
General Environmental Benefit Claims Marketers should not make broad, unqualified general environmental benefit claims like "green" or "eco-friendly." Broad claims are difficult to substantiate, if not impossible. Marketers should qualify general claims with specific environmental benefits. Qualifications for any claims should be clear, prominent, and specific. When a marketer qualifies a
Dopt Orders on Promotion | Dopt Orders on Promotion of SC/ST
As far as possible, the minimum length of service in the lower grade prescribed as a condition for promotion to the higher grade should not markedly be different from that prescribed by other Departments for promotion to similar grades involving the same nature of duties and responsibilities.
DoPT Orders on Reservation in Promotion PDF 2025 | DoPT
Important DOPT Order regarding Reservation in Promotion on 2.10.2016 October 2, 2016 Reservation for Dalit Christians (Article 342) March 16, 2016 Verification of claims of candidates belonging to Scheduled Castes, Scheduled Tribes and Other Backward Classes for purpose of appointment March 15, 2016
- Should green products have limited-quantity promotions?
- Specifically, for green products with identity signals, limited-quantity promotions can better arouse consumers' environmental awareness and increase sharing intention; for green products with non-identity signals, limited-time promotions can better arouse consumers’ environmental awareness and increase sharing intention.
- How does environmental awareness contribute to the promotion of green products?
- Second, environmental awareness plays a mediating role in the promotion mode of green products on consumers' sharing intention. Therefore, for the promotion of green products, businesses can increase sales by stimulating consumers’ perception of the environment and attracting their attention toward environmental protection.
- Do limited-time promotions attract consumers' attention to green products?
- First, for green products, limited-time promotions can better promote consumers' sharing intention than limited-quantity promotions. This finding suggests that offering promotions with time constraints can attract consumers' attention to green products.
- Does promotion mode affect sharing intention of green products?
- Zou et al. (2021) found that the relationship between promotion mode (discount promotion vs. donation promotion) and product type plays an important role in the purchase intention of green products. However, few studies have been conducted on the effect of promotion mode on sharing intention of green products.
- Can green products improve business sales?
- The promotions of green products not only improve business sales but could also reduce pollution to the environment. Further, products' identity signaling attributes moderated the effect of promotion mode (limited-time vs. limited-quantity) on consumers' sharing intention.
- What is green promotion & marketing communication?
- Green promotion and marketing communication (Kotler 1973) involves promoting a company’s products, ideals, and strategies as sustainable through various marketing channels.
