Environmentally friendly export business strategy: Its determinants and
The AVE values ranged from .58 to .84 (see Table 1), and the highest shared variance was .48 between export product differentiation advantage and environmentally friendly export purchasing, as well as between export cost leadership advantage and export product differentiation advantage (see Table 2), which satisfies the criterion for discriminant validity among the measures of the study
The cost of sustainable products | Deloitte Insights
Between September 2025 and March 2025, the percentage of consumers stating they recently purchased a sustainably produced good or service slipped across more than a dozen countries (figure 1). Cost was cited as the top reason by a significant margin (figure 2).
Antecedents and Consequences of an Eco-Friendly Export Marketing
Antecedents and Consequences of an Eco-Friendly Export Marketing Strategy: The Moderating Role of Foreign Public Concern and Competitive Intensity - Leonidas C. Leonidou, Constantine S. Katsikeas, Thomas A. Fotiadis, Paul Christodoulides, 2013 4.976 5-Year Impact Factor: 7.208 SUBMIT PAPER Restricted access Research article
The rise of the eco-friendly consumer - strategy+business
PwC’s survey reveals that consumers in the Asia-Pacific region are more eco-friendly than the global average, and a large majority of respondents report becoming more eco-friendly. In Indonesia, it's 86%, and in Vietnam and the Philippines, it's 74%. The trend is also prevalent in the Middle East. In Egypt, 68% say they’re more eco-friendly
Green Technology and Sustainability Market - Allied Market Research
The global green technology and sustainability market size was valued at $10.32 billion in 2025, and is projected to reach $74.64 billion by 2030, growing at a CAGR of 21.9% from 2025 to 2030. Green technologies include eco-friendly solutions that result in economic and social sustainability. It is widely known as clean technology production
- Does the digital economy affect green export product quality?
- In column (4), the digital economy has a significantly positive exit effect on green export product quality, meaning that the quality of exiting firms in this variety is lower than that of firms consistently exporting the same variety during the same period.
- Does the digital economy promote green products and sustainable trade practices?
- Previous studies highlight the importance of the digital economy in promoting green technologies and sustainable trade practices (Ha and Thanh, 2022, Hao et al., 2023). However, there is a notable gap in the literature regarding the impact of the digital economy on the quality of green product exports.
- Does green product trading reduce environmental degradation?
- This situation allows the countries to expand their trade and protect environmental quality. This empirical result confirms that an increase in green product trading (Green Openness Index) abates environmental degradation even when green products include traditional environmental goods and environmentally preferable goods.
- Does the share of green trade vary between OECD and non-OECD countries?
- Thus, the trends imply that the share of green trade of non-OECD countries fluctuated more than that of OECD countries and with no significant overall increase over time. The trends of green exports and imports show patterns similar to those of green trade for both OECD and non-OECD countries from 1980 to 2015.
- Why do countries use green products?
- The widespread use of green products is connected with international trade. Countries can not only produce and export green products to the world but they can also import different varieties of green products due to international trade. This situation allows the countries to expand their trade and protect environmental quality.
- Does environmental tax affect bilateral Green exports?
- Second, the impact of environmental tax on bilateral green exports is positive between the HIC. Third, in the case of energy intensity, within the trade between the same country groups, higher energy intensity of partner countries increases the green exports for exporting countries.
